Project construction of Hunan Normal University "clothing brand planningand integration of digital technology" Provincial Key Laboratory of HunanProvincial Education Department was approved in July 2012. Currently, there arethree major research fields including Brand costume design based on Hunan folkculture ; Hunan clothing brand planning and promotion, and the development andapplication of clothing digital integration technology.

In response to the call of the government , the laboratory take theresponsibility to facilitating the transformation and promotion of traditionalculture industries , upgrade and build modern system of cultural industries,promote the integration of information and technology and Huxiang culturedevelopment . In preparation for the industrial gradient transformation inHunan Province,the laboratory plan to spent 3-5 years gradually building aclothing brand clothing cultural application of new technologies and thetransformation of marketing and personnel training center in South-centralChina ,under the leadership and guidance of disciplinary leader Professor HeJingwei and the Academic Council Professor Xiao Wenling, Professor Li Chaodewho are all experts in this field.

Our laboratory opens to both the domestic and overseas market and offersexperts and scholars working here research fund in the form of support, whileproviding certain working conditions. Welcome domestic and foreign scientificresearchers, experts and scholars to our laboratory engaged in research work